According to a new report by a Spanish University, the Polytechnic University of Valencia (UPV), Lionel Messi has a higher net value than Cristiano Ronaldo. With the Argentine valued at €141m millon while Cristiano Ronaldo is valued at €101million.
The final figures according to the University report were determined by an Analytic Hierarchy Process multicriteria method which acknowledges variables such as number of goals, assists per game, bookings, leadership and marketing generated by the Argentine and Portuguese players.
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